Our story
It was 1981 – and everyone was wearing Stubbies – when Dad’s Pies began in a pint-sized pie shop at Red Beach. The task at hand was feeding peckish beach goers on pies and ice creams. And thus, one small step for Dad’s Pies became a giant leap for pie-kind.
From a single pie shop on the waters edge of Red Beach. Dad’s Pies has grown into a nationally pie brand and moved from being a retailer to being a value led organisation, that employs over 150 people. As a value lead organisation Dad’s Pies has a single minded purpose, that drives the organisation forward everyday.
Pie quality matters
Pie consumers value product quality and are willing to pay more for better quality. In fact 32% of Kiwi pie consumers choose their pie brands based on taste*.
This is something we learned early on, when we changed our recipes and ingredients and watched the line grow out the door at Dad’s Pies up in Red Beach.
Today Dad’s Pies are still made in the same spirit of the Red Beach bakery. Which is why Dad’s Pies are;
- Baked locally
- Made with New Zealand beef and chicken
- No GMO ingredients
- No MSG
- No artificial colours or preservatives
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